A letter to a 1-year-old
Happy Birthday, Grow Like Jesus!
You were years in the making, so it’s amazing to celebrate this day with you. It was one year ago today that you officially “launched,” which is book-trade jargon that means you officially became available to the public. There were pre-orders before that, of course, but it was on this day that those orders shipped and sites like Amazon.com changed your status to “available.” No more waiting.
I’ll never forget that day, especially when it comes to Amazon.com. It seems the big, bad online bookseller didn’t have much faith in the demand you would create, so it didn’t stock up. Within a few hours it indicated you were “out of stock.” I took it as a good sign, but it would have been better if Amazon had started with, say, 1,000 copies rather than … well, let’s just say it was far fewer than 1,000. Nevertheless, it felt like there was a gold rush of demand for you.
Truth is, sales have not been spectacular. That’s no surprise, frankly, because, as you know, salesmanship and marketing are not my forte. Oh, I know how to market books. I just don’t execute it very well. It’s a learning opportunity, I guess. But the truth is, I’m pretty content in the background. I don’t mind speaking to audiences, but it’s not my calling to be a sage on the stage. I’m not naturally self-promotional, and, unfortunately, it’s hard to promote you without feeling like I’m promoting me. I have friends who are great at this. They promote themselves and their books, and somehow they seldom come across as egomaniacs who are only in it for the fame and the spotlight. I’m happy for them and all, but I’m not gifted in that way. As a result, my “platform” is limited and, thus, so have been your sales.
That’s not to say sales are non-existent. People are buying you. In fact, several people bought 50 to 100 copies. You’ve been read and shared and gifted. You’ve had an impact on teenagers, as well as folks who are older in life. You’ve been there for people who are new in their faith in Christ, and there for people who are looking for new ways to experience growth.
In fact, I want to make it clear that modest book sales is not an indication of success. Indeed, my first measure of success for you is found in the reality that you actually exist. I felt called to write you and find a publisher and, albeit reluctantly at times, I followed that call. So obedience is one measure of success.
Another measure of your success is found in the feedback. Not everyone who has read your pages has provided feedback. But among those who have, only one offered what I would consider a negative review. He said the book didn’t “connect to his heart,” which, frankly, stung more than a little bit. Many others have found your pages helpful. Here’s a link to read some reviews, if you’d like a few ego biscuits. Aside from those written reviews, I’ve also heard positive feedback from several pastors and friends and business leaders.
The greatest measure of your success, however, is still unknown. Audrey (that’s my wife) and I have prayed from the beginning that you would make a difference in the lives of people who read you. We believe that’s happened, but that’s still our prayer – that God will use this book to help people who want to grow in their faith in Jesus.
Whatever happens, with sales or with impact, God gets the credit. Everything valuable in your pages, after all, came from Him. And everything that happens with you or through you will come by His hand.
So happy birthday, and here’s to many more bright days and deep influence. God willing, you will continue to make a difference in the lives of more and more people.
Oh, yeah. Sorry I didn’t bring a cake or presents. What would you do with them, anyway? You’re a book. But I love you just the same.